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SEO/SMO Job Description:

Required SEO/SMO Executive have knowledge of Search Engine Optimization and know how to do SMO.

  1. Keyword Research
  2. Writing Meta Tags & Optimization of Meta Tags
  3. Optimization of Heading Tags
  4. Optimization of Images
  5. Knowledge of ( Sitemap.xml, robots.txt, Webmaster Tools, Google Analytics)
  6. Competitive Analysis
  7. Communication to team and management on project development, timelines, and results
  8. Work closely with the other team members to meet client goals
  9. Knowledge of SEO/SMO
  10. Must know Facebook, Twitter, Google +, LinkedIn, YouTube, Pinterest
  11. Knowledge of HTML
  12. Updated about Google Updates
  13. Passion for SEO and internet marketing
  14. Outstanding ability to think creatively, and identify and resolve problems
  15. Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

Professional Skills & Qualifications

  1. 1 – 3 years experience in Search Engine Optimization (SEO) and knowledge of SMO
  2. Proficiency in MS Excel, PowerPoint, and Word
  3. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
  4. Experience working with popular keyword tools (Google, Keyword Planner, etc)

SMO Job Description

 Required SMO (Social Media Optimizer) well versed with latest social media promotion techniques, content development and optimizations.

 Job Description: 

  1. Developing and implementing social media strategies for the Websites.
  2. Managing profiles and pages on social networking sites including Facebook, Twitter, LinkedIn and other community sites.
  3. Posting content on relevant blogs / forums and seeding content into social applications as and when needed.
  4. Monitoring and reporting usage statistics and other relevant data.
  5. Keeping a check on the emerging trends and industry standards in social media.
  6. Conducting Research and recommending new social media platforms and opportunities.
  7. Increasing the number of fans, followers on social media networks.
  8. Ability to generate engaging and interesting posts in both written and visual forms (info-graphics.)
  9. Creating blogs and publishing content on blogs.
  10. Managing Message Boards and Social Media content writing.
  11. Finding and engaging social media influencers.

Desired Profile of the Applying Candidate:

  1. Must have experience of social media and should be an active user of Facebook, Twitter, Pinterest, Google Plus.
  2. Must have In-depth knowledge and understanding of social media platforms (Facebook, YouTube, Twitter, LinkedIn, Blogs etc.)
  3. Should produce regular reports; detailing the impact of social media initiatives on business goals.
  4. Must have the ability to effectively communicate information and ideas in written and verbal format.
  5. Must possess good knowledge of SEO principles
  6. Must have hands on Microsoft Word, Excel, PowerPoint, and Photoshop
  7. Should be extremely fluent with written and spoken English.
  8. Must possess higher levels of creativity.

Believe us, your career at Pumpkart is going to be long lasting and a satisfactory one.


Get in touch with us with your updated CV at shelly@pumpkart.com